What Is Taboola | Our Story | Taboola.com
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  • Discover
    What’s
    Interesting
    and new

    FOR PEOPLE

    The content we expose through the Taboola discovery platform is what’s interesting and new. It can be news, topical information or advice, a new product or service, or something entertaining.

    FOR ADVERTISERS

    Taboola helps promote your brand at the moments your audience is most receptive to new messages, products, and services.

    FOR DIGITAL PROPERTIES

    For publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what's relevant, interesting and new to your audience. The result: new engagement and monetization opportunities.

    #1

    Discovery platform worldwide

    1.4B

    Unique users a month

    10,000+

    Premium publishers and brands

    44.5%

    Of the world’s Internet population reached

    1,000+

    Employees in 18 offices globally

    50X

    More data than all books in the NY public library

    HOW IT ALL STARTED

    It has happened to everyone: after a long day of work, you plop down on the couch, flip on the TV, and despite an endless amount of programming, there’s just nothing to watch.

    Adam Singolda had this problem as well. Being a young engineer, he decided to do something about it: he created software that discovered just the right thing based on a person’s interests.

    Adam founded Taboola in 2007. Initial partnerships with publishers and advertisers started forming in 2012...

    TABOOLA TODAY

    In the years since then, Taboola has become the largest discovery platform, realizing tremendous growth in users and revenue. Today, with over 1,000 employees Taboola’s journey continues, building new technologies that will help people find what’s interesting and new wherever they are.
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