Brand Guidelines | Taboola.com
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  • BRINGING OUR BRAND TO LIFE

    Welcome to Taboola’s brand resources page. This is where you can find and download the brand assets you need.

    Our brand guidelines are about making sure that our brand looks and speaks the same across all media. Please help us keep its spirit.

    Download Brand Guidelines (PDF)
    Logo_rules

    This is our official logo.

    Download Blue Logo

    Sometimes we use our smiley face icon. The same rules apply.

    Download Blue Icon

    We use a white logo on images with colorful backgrounds. This helps our logo POP!

    Download White Logo

    We use a white smiley face icon on colorful or dark backgrounds. This keeps our smile bright!

    Download White Icon
    x

    OUR

    LOGO

    We use white logo on colorful image background and on solid color, any color except white. On white background we use blue logo. Sometimes we use our smiling face icon. Maintaining a consistent amount of space between our logo and other graphic elements is important.

    Download logo kit

    LOGO DON'TS.

    Don't Reflect

    Don't Distort

    Don't Crowd

    Don't Shade

    ICON DON'TS.

    Don't Encircle

    Don't Write

    Don't Crop

    Don't Outline

    LOGO DON'TS.

    Don't Reflect

    Don't Distort

    Don't Crowd

    Don't Shade

    ICON DON'TS.

    Don't Encircle

    T g

    Don't Write

    Don't Crop

    Don't Outline

    BE BOLD

    Primary Font:

    Helvetica Neue

    Helvetica Neue Tn 35

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Helvetica Neue Lt 45

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Helvetica Neue Md 65

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Helvetica Neue Bd 75

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Secondary Font:

    Arial

    For presentations and emails (as a system font) we use Arial and Arial black.

    THIS IS HOW WE WRITE IT

    H1 | Be Bold

    This is how we write it

    H2 | Be Modern

    This is how we write it

    H3 | Be Clean

    This is a paragraph written in helvetica. It’s perfect for reading and long copy. It’s the standard for readability.

    Paragraph | Be Clear
    In titles, we don't use more than 2 or 3 words in a row.
    Align titles and logos to the left side of the composition.
    Our titles are always left aligned.
    We always adjust line height to less than auto.

    What makes a photo right for us

    DIFFERENT.

    AUTHENTIC.

    HONEST.

    What makes a photo right for us

    REAL

    MOMENTS.

    NO FILTERS.

    What makes a photo right for us

    A STORY

    THAT MAKES

    YOU LOOK TWICE.

    What makes a photo right for us

    PEOPLE

    EXPLORING

    THEIR PASSIONS.

    OUR COLORS

    Our signature color is blue but not because we feel blue. We want our color palette to communicate innovation and trust.

    Dark Blue

    #054164

    Backgrounds presentations only

    Deep Blue

    #004b7a

    Backgrounds and Titles print + web

    Taboola Blue

    #00659f

    Taboola Official Blue Use for everything

    Happy Blue

    #008acb

    Icons and Buttons print + web

    Sky Blue

    #00b5d9

    Icons and Buttons print + web

    Green

    #54bd86

    Icons and Buttons print + web

    System and Online Colors

    #e86861

    #ffca0a

    #00a86d

    #00cb84

    #66d5db

    #4472c4

    OUR COLORS

    The bigger the square, the more its color should be used. Use touches of green and sky blues to make your design more interesting (e.g. for buttons and icons).

    PRODUCT IMAGES

    Download screenshots of our products, these are approved for public use.

    Download Product Images
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